Turning Employees into Brand Ambassadors

Good PR shouldn’t exist in one department. It’s something that the entire company can be trained to do. Regardless of an employee’s job title and day-to-day duties, he or she can play a critical role in protecting or destroying a brand’s public image and reputation. This full-day workshop will equip employees with the tools needed to be successful when representing the company’s brand.

Business Development Professionals, HR Directors, Recruiters, Direct Sales Professionals, Diversity Managers, Solopreneurs, Network Professionals



Topics Include: 

  • Managing Personal Brand
  • Techno-Etiquette
  • Protocol for Running and Attending Meetings and Conferences
  • How to Shine at Social Events
  • Appropriate Dress with Personal Style
  • Making a Powerful Entrance
  • Greeting Others
  • The Handshake
  • Eye Contact
  • Introductions
  • 30 Second Elevator Pitch
  • Remembering Names
  • Business Card Etiquette
  • How to Start and End a Conversation
  • Mastering Small Talk
  • Appropriate Topics
  • Subjects to Avoid
  • Listen with Focus
  • Knowing When it is Time to Move On

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