Diplomacy is nothing but a lot of hot air,” said a companion to French Statesman Georges Clemenceau as they rode to a peace conference. “All etiquette is hot air,” said Clemenceau. “But that is what is in our automobile tires; notice how it eases the bumps

Teaching good manners was considered part of a child’s upbringing in the U.S.A. until the ’60s. Public and private schools included etiquette as part of a well-rounded curriculum, and charm schools specialized in teaching the social graces, poise, and table manners. The liberated ’60s and ’70s brought about a decline in the popularity of etiquette programs. A renewed interest in the ’80s, the return to traditional values in the ’90s, and now the fierce competition in the business arena has simply made etiquette another tool to provide a competitive edge.

Today, the personal and professional demands placed upon the business executive surpass any experienced in the past. The savvy executive must know how to explore new markets, develop opportunities worldwide, and master the techniques necessary to outclass the competition.

Etiquette and protocol intelligence will propel the executive to world-class status. After all, good manners go hand-in-hand with leadership.

Remember, there isn’t anything casual about your future. Create those lasting impression you were meant to make. Please contact me with any questions or comments.

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